To attain the highest marks in an exam the AQA exam boards
mark scheme for their 2015 English Language examinations
said that a text should:
A) communicate in a convincing and compelling way
B) have form, content and style are matched to purpose and audience
C) engage with the reader
D) uses linguistic devices e.g rhetorical questions
E) wide vocabulary choice
F) fluent and coherent
G) variety of structural features
The example above offers that, the sub-points flow coherently, it uses
rhetorical question and list of and engages with the reader with a wide
vocabulary choice. Clearly you cannot include
everything in each point you make but across your whole text you should
aim for a good variety.
If it makes it easier, in your Caterpillar plan note down which techniques you
are going to use in which point to make sure you get a variety.
point 1 = rhetorical question and list of three, point 2 = hyperbole
and anecdote, point 3 = repetition, facts and figures.
Then you can tick them off as you go.
When writing points you should remember that they need to be clear. Ideally
if someone were to read the first sentence of each paragraph they should be
able to understand what your whole argument is about.