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Writing to Persuade

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To attain the highest marks in an exam the AQA exam boards mark scheme

for their 2013 English Language examinations said that a text should:


1. communicate in a convincing and compelling way

2. have form, content and style are matched to purpose and 


3. engage with the reader 

4. uses linguistic devices e.g rhetorical questions

5. wide vocabulary choice

6. fluent and coherent

7. variety of structural features
The example above utilities many of these features. It uses rhetorical

questions, exclamatories for attention, direct address to include the audience

and sophisticated vocabulary. The sub-points also flow and are coherent and

present clearly what you are trying to get across.


If it makes it easier, in your Spider plan note down which techniques you are

going to use in which point to make sure you get a variety.



For example: point 1 = rhetorical question and list of three, point 2 = hyperbole

and anecdote, point 3 = repetition, facts and figures. Then you can tick them

off as you go. When writing points you should remember that they need to be



Ideally if someone were to read the first sentence of each paragraph they

should be able to understand what your whole argument is about.


Activity 1

Now you have a go at writing. Choose one of the other points from the above

example and have a got at writing a point yourself. Remember to include


When you have written it use the “comments” column to analyse your point,

as shown in the extract above.




Activity 2

From the table below choose a question for Writing to Argue. Then make a

GMAPS plan and a Spider Plan. Think carefully and plan well.

< 1 2 3 4 5 6 7 8 >


Related topics

Writing to Argue                                                    Writing a Formal Letter

Non-Fiction Texts                                                  Writing to Advise