A Level Business

PEACH structure
Point – Make your first point clear to the examiner
Effect – What effect does this point have on the business? What does it change: increasing revenues? Reducing costs? Improving reputation or market share?
Apply – Using quotes / data from the extract to allow for application to the business in the question. This could be used to help you decide on your point or to support it. Without this application, you won’t answer the question fully (the question explicitly asks for you to talk about that business)
Context – Is your analysis so far affected by the context the business operates in? Who is the target market? Which market does the business operate in? How will different stakeholders feel?
However – Finally once the point is made, analysed and supported, it’s important to consider the other side of an argument. Start the sentence with “However” to demonstrate that you’re considering the counterbalance, as the mark scheme asks for it specifically

MOPS context
Market – customers, competitors, suppliers, mass or niche, dynamic or static
Objectives – profit maximisation, sales maximisation, cost minimisation, ethical stance, public limited shareholders seeking dividends, sole proprietor seeking a work/life balance
Product – raw materials, commodities, manufacture/technological, hospitality, leisure, PED, YED
Situation – economic downturn/recession, economic growth/development, external shocks, internal constraints

AJIM conclusion
Answer the question
Justify the answer
It depends
Most important
How to answer 10,
12 and 20-mark questions

10-mark ‘ASSESS’ questions
These are often written in the context of ‘assess the importance of. . .’
These questions should follow the same structure as an 8-mark response but you MUST include a supported judgement, which highlights and draws from the significance of the competing arguments.

• Provide two PEACH paragraphs for a 10-mark question, and a judgement
• One to provide an argument “for the importance” of the issue in the question, and another to provide an argument “against the importance”
• HOWEVER, may be used to show the significance of this outcome, or assess the ‘likelihood’ or ‘extent’
• A supported judgement needs to be reached. “On reflection/consideration . . . I agree . . . they should/should not . . .the most important factor in this case . . .it depends on . . .”

12-mark ‘ASSESS’ questions
These are often written in the context of ‘assess the likely importance of. . .’ or ‘assess the importance of . . .’
These answers need to have MORE THAN one argument for and one argument against as you are trying to show that your assessment is balanced and includes WIDE-RANGING arguments

• Provide two PEACH paragraphs for a 12-mark question, and a supported judgement
• One PEACH paragraph to provide an argument “for the importance” of the issue in the question, but develop several points within the paragraph by using conjunctives like ‘furthermore’, ‘in addition’, ‘a second reason’. HOWEVER, should be used to show the significance of this outcome, or assess the ‘likelihood’ or ‘extent’, or highlight factors than may prevent this from being the case
• A second PEACH paragraph is needed to provide an argument “against the importance”, again including a range of points and development. HOWEVER, may be used to show the significance of this outcome, or assess the ‘likelihood’ or ‘extent’
• A supported judgement needs to be reached. “On reflection/consideration . . . I agree . . . they should/should not . . .the most important factor in this case . . .it depends on . . .”

20-mark ‘EVALUATE’ questions
These questions will ask you to recommend a specific solution / approach / strategy for the given business, from a choice of two.
The conclusion is where you can score a high number of marks. Use MOPS to identify specific issues and factors that are relevant and important to the business you have been given

• Try to provide 3-4 well-developed paragraphs, and a well-reasoned conclusion that recommends a solution or course of action of the business using AJIM and MOPS
• One PEACH paragraph to assess option 1, with MORE THAN ONE argument in favour including a HOWEVER, to review potential issue(s) and drawback(s)
• A second PEACH paragraph is needed to assess option 2, again with MORE THAN ONE argument in favour, and the HOWEVER to develop potential drawback(s)
• A judgement, conclusion and a solution/recommendation needs to be made. You should follow AJIM (answer the question, justify your decision, ‘it depends’ or ‘most important factor in this case’) and refer to MOPS to help identify relevant factors.